Market Access

The TAHA Market Access Unit is actively implementing strategies that cater to the needs of various stakeholders in the horticulture sector. Our efforts focus on enhancing economic opportunities, increasing agricultural productivity, and strengthening food security. 

By facilitating connections between buyers, exporters, farmers, and suppliers, we enable them to sell more of their produce at better prices. This not only encourages investment in their businesses but also boosts their livelihoods. In the long run, improved market access drives export growth and competitiveness, reduces poverty, and fortifies rural economies.

Outstanding Achievements

Market Engagement and Impact

Tanzania Horticultural Association (TAHA) and Plant Village Plus Tanzania Limited Partnership for the Purpose of revitalizing Banana

Collaboration with University of Leeds, SUA, Wageningen, Nairobi, Sussex, as well as ERSF, and FANRPAN. Look at how horticultural expansion and key horticulture commodities will be plausible by the year 2050 to feed Tanzania and entire words

West Meets East Africa initiative, as part of our efforts to support Africa's SMEs to leverage the Afcfta.

UK-Tanzania Green Growth Facility-HEAP Horticulture Export Accelerators Program has made formal introductions between the following Tanzanian growers and UK importers (Hortanzia Ltd, Fresh Field Manyatta, Kibo Berry

For past 20 years TAHA Tanzania Horticulture companies made fortunate with Europe being the largest market, followed by India, the Middle East, and other markets in Africa and Asia. Key European destinations include Denmark, France, the Netherlands, Norway, Spain, and the UK. India has become a major market for Tanzanian avocados, and China has also emerged as a new export destination. In 2023, the export value of horticultural products from Tanzania reached $417.7 million (approximately Sh1.044 trillion). This represents a 43.9% increase from $290.1 million (Sh725.25 billion) in 2022.

- Europe: A major market, accounting for 40% of exports.

- India: The second-largest market, accounting for 30% of exports. - Middle East: 19% of exports.

- Africa: South Africa and Kenya are also important destinations, with a combined 11% of exports.

- Other Markets: Tanzania is also expanding its exports to China and other Asian markets

The horticulture sector in Tanzania is a significant employer, contributing to the livelihoods of millions of Tanzanians, particularly women and youth. The sector employs approximately 4.5 million farmers, with the majority being small-holder farmers

TAHA gather daily market information from 22 market from Tanzania including Zanzibar and Pemba the gathered information is disseminated through its TARIC (TAHA Research and Information Center). TARIC aims to provide a central resource for the horticultural industry, collecting, processing, and sharing data with stakeholders through various digital platforms, including the Market Information System (MIS), TAHA website, and social media. • Market Information System (MIS) CODE *149*21#

- Data Collection: TAHA gathers data on various aspects of the horticultural industry, including production, value chain actors, market prices, and nutrition information.

- Dissemination: This data is then processed and made available to stakeholders through the MIS , https://www.kilimo.go.tz/uploads/documents/sw-1733484148- Monthly%20Market%20%20Bulletin_%20October2024.pdf and other digital platforms.

-Purpose: The goal is to empower industry actors and potential investors with the knowledge needed to make informed decisions about business and projects.

TAHA Established over 13 market facilities centers in Tanzania to reduce post- harvest loses but also provide access to market and attract investors

TAHA attracted and recruited over 20 exporters of horticulture crops in Tanzania

TAHA through international exhibition exposed over 20 Tanzania exporters to different international exhibitions such as Macfruits, Hong Congo, Kenya International Avocado Conferences, Belgium to mention few

Success Story

  • Tengeru pack-house is fully operational and approximately a total of 350tones of Karela crops have been exported by an off-taker, Fresh Field Manyatta Limited Company.

  • KIKAS pack-house- currently KIKAS farmers are into contract farming with NGONG VEG Co Ltd to produce French beans. For the last season, a total of 156 tones have been produced and sold to African Vegetables Limited.

  • Himo pack-house is fully operational, a total of 100 tons of gingers have been exported with a sales value of 250,000,000 whereas one Kg was sold/bought at Ths 2,500.

  • Sura carrot washing has successfully managed to reduce post-harvest loss and increased access to markets for farmers. For last carrot season, total of 320 bags each weighing 100kgs have been washed, packed and transported to Kariakoo market in Dar es Salaam.

  • 5 Collection centres Njombe and One packhouse are fully operational expected to provide access to market to over 5000 farmers

  • A total of 2,987 users have navigated with TAHA MIS system, requesting for market prices and buyers’ information. This shows the significant of these systems on informing the horticulture sector in Tanzania.