Policy and Advocacy
Policy Advocacy and Institutional Reform in the Horticulture Sector in Tanzania
Strengthened Public–Private Dialogue to drive strategic development of the horticulture industry.
Agriculture Sector Lead Ministries (ASLMs)
Parliamentary Committees
Government Authorities and Agencies
Regional and Local Government



Trade and Investment Facilitation
Key achievements 2017 – 2025
Tax Incentives for Horticulture Growth
Most imported agricultural inputs, implements, and technologies are exempt from Customs Duty, VAT and Excise duty.
- Reduced inputs registration costs, testing time and simplified registration procedures.
- Advocated for the abolishment of 120+ agricultural fees, taxes and levies.
Driving Export Efficiency & Market Access
Development of the National Avocado Development Guidelines.
- Commissioned a Comparative Port Logistics Study
Efficiency at airports, seaports, and introduction of a “Green Channel”.
- Operationalization of Cargo Freighter in collaboration with AVIA Solutions Group.
Expanding global market access for Tanzanian horticultural produce
- Successfully facilitated market access for Tanzanian avocados to key international destinations, India, South Africa, China, Europe, and the Middle East.
- New markets in the pipeline: USA, Japan, and Israel
Transforming Zanzibar’s Horticulture Sector
Strategic partnerships driving the agricultural transformation of Zanzibar.
Reduced dependency on fresh food imports from 80% to 30%, boosting local production and food security.
Pillars of HEAP
The program is anchored on three key pillars:
PILLAR 1:
Business Development Services (BDS) Including Investment Readiness and Inclusive Contract Farming (iCF)- Readiness (Empowerment).
PILLAR 2:
Export Market Standards and Internal Control System (Compliance),
PILLAR 3:
Promotion and Market Development for Export to the UK and EU (Trade).

Contribute to attaining the Agenda 10/30 goals by: -
- Boost revenue from horticulture products from $569 million to $2 billion.
- Enhance compliance with international standards.
Implementation:
- 24 Companies have been enrolled in the program.
