Who We Are
About TAHA
TAHA has an expanding network of over 25,900 members across Tanzania mainland and Zanzibar. Our members are categorized into three groups. The Comprehensive Members include large producers, exporters, and processors of horticultural products, playing a key role in driving the sector’s growth. The Allied Members consist of suppliers of agro-inputs and service providers, including financial institutions, consultancy firms, and development projects that support the industry. Finally, our Associate Members are made up of smallholder farmer groups and individuals actively engaged in horticulture. This diverse and widespread membership is the foundation of TAHA’s strength and impact.
TAHA operates through two key divisions
The Development Division is at the heart of TAHA's mission, delivering demand-driven services to stakeholders and implementing projects that address challenges from the smallholder level to national industry issues.
This division plays a strategic role in shaping the future of the horticulture industry, ensuring it continues to thrive and attract investment.
The Commercial Division, comprising our subsidiaries TAHAFRESH Handling Ltd and GREENCERT, plays a critical role in supporting the horticulture industry’s competitiveness. With a focus on the efficient handling of perishable products, this division enables stakeholders to access markets reliably and affordably, while also ensuring financial sustainability for TAHA. Together, these divisions provide a holistic approach to supporting Tanzania’s horticulture sector, ensuring it continues to grow and flourish.
Together, these divisions provide a holistic approach to supporting Tanzania’s horticulture sector, ensuring it continues to grow and flourish.
CEO'S MESSAGE
For the past 20 years, TAHA has proudly worked alongside the Government of Tanzania, development partners, and the private sector to transform the horticulture sector. Together, we’ve empowered farmers with knowledge, technology, and market access, creating a thriving industry with the potential to generate up to US$ 3 billion annually.
Our journey has brought remarkable results: fruit and vegetable yields have surged by 200-300%, export earnings have grown from US$ 64 million to over US$ 779 million, and we’ve championed over 50 policy reforms.
As we look ahead, we remain committed to driving sustainable horticulture growth, both locally and globally. Through continued collaboration, we will unlock new market opportunities and ensure Tanzania’s horticulture flourishes for years to come.
Dr. Jacqueline Mkindi
Chief Executive Officer -TAHA
An economically vibrant, prosperous, and sustainable horticulture industry
TAHA envisions ‘an economically vibrant, prosperous, and sustainable horticulture industry’ that contributes to Gross Domestic Product (GDP) and job creation. TAHA’s vision signifies the potential that the horticulture industry holds in creating jobs, income opportunities, improving nutrition, and contributing to the country’s economy.
Driving inclusive, transformative, competitive and sustainable horticultural growth in Tanzania.
To attain this vision, TAHA’s mission will focus on driving inclusive, transformative, competitive and sustainable horticultural growth in Tanzania. TAHA’s vision and mission are consistent with the Tanzania Development Vision (TDV) 2025 which targets a strong and competitive economy and high quality livelihoods amongst other key objectives.
Core Values
Practicing and encouraging open and truthful business dealings with members, suppliers, staff and other stakeholders. TAHA's core focus is on building trust and winning partnerships through this value.
Customer Focused
TAHA's members are central to all its operations. TAHA will strive to meet member's needs and will tailor its operations to timely identify and address them.
Respect to All
Treating employees, members, suppliers, and stakeholders equally irrespective of position, location, size, gender, religion, or age.
Timeliness
Competently deliver operations and results on time and against set standards, targets, and key performance measures.
Accountability
Taking responsibility for individual and organisational actions, decisions and results even in unfavourable circumstances. TAHA will strive to create clear plans and goals and rigorously and honestly measure progress against them.
Sustainability and Inclusiveness
Promoting and assuring an environmentally sustainable and economically inclusive industry.
Strategic Objectives
TAHA operates through four strategic objectives
Advocating for better Business Enabling Environment for the horticulture industry.
Developing the horticulture Industry Capacity in Tanzania.
